Jo Ben Atar
About Jo Ben Atar
Jo Ben Atar serves as the Director of Social Media Strategy & Marketing at SPRAD, where he has worked since 2019. He has extensive experience in sales and marketing, having held various leadership roles in companies such as CFO, Manta, and IDG Global Solutions.
Current Role at SPRAD
Jo Ben Atar serves as the Director of Social Media Strategy & Marketing at SPRAD, a position he has held since 2019. In this role, he is responsible for developing and implementing social media strategies that enhance brand visibility and engagement. His focus includes leveraging various digital platforms to drive marketing initiatives and connect with target audiences effectively.
Previous Experience in Sales Management
Prior to his current role, Jo Ben Atar held several positions in sales management. He worked as a Regional Sales Manager at CFO from 2013 to 2015 and at Manta from 2008 to 2013, both in the Greater New York City Area. Additionally, he served as the Vice President of Sales, Northeast at Chief Executive Group for one year in 2004. His extensive experience in sales management spans over a decade.
Educational Background
Jo Ben Atar earned a Bachelor of Arts degree in History from Brandeis University, where he studied from 1976 to 1980. This educational foundation has contributed to his analytical skills and understanding of market dynamics, which are essential in his marketing and sales roles.
Expertise in Marketing and Advertising
Jo Ben Atar possesses a strong background in various marketing disciplines, including digital, video, email, and print advertising. His expertise extends to both consumer and B2B marketing, with a proven track record in Fortune 500 markets. He employs a consultative sales style, focusing on understanding clients' needs and market trends to drive revenue growth and expand client bases.
Career Progression and Key Roles
Throughout his career, Jo Ben Atar has held key roles that demonstrate his capabilities in sales and marketing. He was a Regional Director of Sales at Miller Freeman from 1989 to 1994 and served as Director of International Accounts at IDG Global Solutions from 2005 to 2008. His career reflects a consistent trajectory of growth and success in various sales and marketing positions.