Stern Advertising
Stern Advertising, based in Cleveland, OH, has been providing tailored, award-winning marketing and advertising solutions for over 60 years, specializing in jewelry and Quick Service Restaurant (QSR) advertising.
Company Overview
Stern Advertising, based in Cleveland, OH, has been delivering tailored marketing and advertising solutions for over 60 years. The agency specializes in jewelry advertising and has crafted iconic campaigns for clients including Kay Jewelers and Jared. Stern Advertising is known for generating significant impressions and has received over 100 awards for their work. The company offers a wide array of services in brand strategy, creative development, media planning, research & analytics, and social media.
Key Services
Stern Advertising provides a comprehensive range of services tailored to meet clients' marketing needs. Their offerings in brand strategy include brand purpose, messaging and positioning, naming and identity, business planning, and trend reports. Creative services encompass concepting, copywriting, art direction, design, and content creation. Media services cover media strategy and planning, media buying, paid social media, SEM, influencer marketing, and performance marketing. Research and analytics services include KPI development, tracking, and survey analysis. Social media services feature content creation, influencer marketing, social media planning, and paid social.
Notable Campaigns in Jewelry Advertising
Stern Advertising has created some of the most memorable campaigns in the jewelry market. They are responsible for the tagline 'Every kiss begins with Kay' for Kay Jewelers, helping to elevate the brand from a regional jeweler to America's #1 jewelry store. Additionally, Stern Advertising crafted the prominent 'He Went to Jared' campaign for Jared, the Galleria of Jewelry. Their work also spans other prestigious jewelry brands like Rogers & Hollands, Leo Schachter, Zales, Le Vian, and Neil Lane.
Achievements in Quick Service Restaurants (QSR)
Stern Advertising has a long-standing relationship with McDonald's, spanning over 60 years. They have delivered integrated marketing solutions that have significantly impacted sales. One of their notable initiatives includes the creation of the $9.99 Dinner Box, resulting in an 8% sales increase. They also developed the '8 for $0.88' menu, a precursor to the Dollar Value Meal. The agency has helped McDonald's co-ops increase average restaurant sales and has supported the Northeast Ohio co-op in becoming the country's top performer multiple times.
Award-Winning Marketing Solutions
Throughout its lengthy history, Stern Advertising has garnered over 100 industry awards, highlighting its excellence and innovation in marketing and advertising. The agency is renowned for its ability to generate impressively high ad impressions, with a reported total of 3.1 billion impressions. Stern Advertising's commitment to client satisfaction is evident, offering a 100% satisfaction guarantee on their services.