Supercast
Supercast is a podcast subscription platform founded in 2019 that enables independent podcasters and content networks to generate significant revenue through premium content delivery and subscriber management.
Company History
Supercast was founded in 2019 with a mission to empower independent podcasters and content networks. The platform was initially built as a custom solution for Sam Harris of the Making Sense podcast. Over the years, Supercast has evolved to serve a broad range of podcasters by providing tools and features that help them manage and monetize their content effectively.
Services
Supercast offers a suite of services designed to help podcasters manage and monetize their content. Key features include a 2-tap subscription process for listeners, built-in Q&A forums, and customizable sales pages for describing plans and capturing signups. Supercast also offers analytics to optimize podcast business performance and supports the integration of third-party services for website, member management, and email marketing. Security features like feed security and alerting protect against feed piracy.
Subscription Plans
Supercast supports multiple types of subscription plans, including monthly, annual, and lifetime options. Podcasters can use the platform to manage different subscription tiers and offer premium content. The customizable sales page allows podcasters to describe their plans and capture signups effectively. The All-In plan charges $0.59 per month per subscriber, plus Stripe fees, offering an affordable way for podcasters to monetize their content.
Revenue and Growth
Supercast powers millions in revenue for independent podcasters and content networks. The top 10 creators on the platform gross over $12 million in annual subscription revenue. Supercast's Huberman Lab case study highlights substantial growth, showing a 400% increase in premium members from month 1 to year 1. Additionally, Huberman Lab premium members have contributed over $500,000 to scientific research projects.
Content Ownership and Integration
Supercast allows podcasters to maintain ownership of their content, including subscriber names, emails, and Stripe accounts. The platform integrates seamlessly with existing podcast players and platforms, making it easier for podcasters to deliver premium content to their listeners. This integration allows for a smooth user experience and enhanced control over subscriber relationships.