SuperOrdinary
SuperOrdinary is a global company specializing in brand expansion and online marketplace optimization, employing 650 people and operating in 13 countries.
Global Operations
SuperOrdinary operates in 13 countries with a dedicated team of 650 employees. The company partners with over 200 brands to connect creators, brands, and consumers globally. Their strategic expertise in managing global markets, particularly in China, has enabled them to establish a significant international footprint.
Amazon Marketplace Services
SuperOrdinary offers Amazon marketplace expertise through strategic buy/sell models to accelerate brand growth at no cost. Their services include brand protection, account management, logistics, inventory management, and customized advertising strategies. By providing total control and expert marketing capabilities, they help brands optimize their presence and performance on Amazon.
China Market Expansion
SuperOrdinary specializes in expanding brands into China, leveraging local teams and creator networks. The Shanghai-based team of 400 brand builders navigates regulatory environments, handles product registration, and utilizes a network of over 40,000 Key Opinion Leaders (KOLs) and livestream partners. This comprehensive approach ensures successful market entry and brand growth in China.
SuperLink Creator Platform
SuperOrdinary developed SuperLink, a link-in-bio tool designed for creators to connect, engage, and monetize their audiences. Features include revenue tracking, community engagement tools, and audience insights. SuperLink empowers creators to enhance their online presence and effectively monetize their content.
Influencer Network in China
SuperOrdinary maintains a robust network of over 70,000 beauty influencers, micro-influencers, and celebrities in China. This extensive network allows brands to reach a wide audience and engage with consumers through trusted voices. The company's connections in the influencer space help brands build strong market presence and drive sales in the region.