Alexandra Francis
About Alexandra Francis
Alexandra Francis is the Chief Marketing Officer at SuperOrdinaryCo, a position she has held since 2020. She has a background in marketing and product development, with previous roles at Supergoop! and Ralph Lauren, and holds degrees in International Relations from the University of Cape Town and the University of Denver.
Current Role at SuperOrdinaryCo
Alexandra Francis serves as the Chief Marketing Officer at SuperOrdinaryCo since 2020. In this role, she is responsible for overseeing the company's marketing strategies and initiatives. Her leadership contributes to the brand's visibility and engagement in the market. Based in New York, New York, she has been instrumental in driving the company's marketing efforts for four years.
Previous Experience at Supergoop!
Prior to her current position, Alexandra worked at Supergoop! in various roles from 2016 to 2020. She started as a Marketing Associate and progressed to Senior Manager of Brand Marketing. During her tenure, she focused on brand partnerships and experience, enhancing the company's marketing outreach. Her experience at Supergoop! spanned four years and included significant contributions to brand development.
Background in Product Development
Alexandra has a background in product development, having worked at Ralph Lauren as a Product Development Associate for seven months in 2015. She also held the position of Production Associate at Ralph Lauren for eight months from 2014 to 2015. These roles provided her with insights into the fashion industry and product lifecycle management.
Education and Academic Achievements
Alexandra studied at the University of Denver, where she earned a Bachelor's Degree in International Relations and Affairs from 2010 to 2014. She furthered her education at the University of Cape Town, focusing on International Relations and National Security Studies from 2012 to 2013. Her academic background supports her strategic approach in marketing and brand management.
Experience in Account Management
Before her marketing roles, Alexandra worked as a Senior Account Manager at Gotham Group LLC from 2015 to 2016. This position involved managing client relationships and developing account strategies. Her experience in account management has equipped her with skills essential for effective marketing and partnership development.