Derek Trau
About Derek Trau
Derek Trau serves as the Chief Operating Officer at SuperOrdinaryCo, where he has worked since 2018. He previously held the position of General Manager for Products and Marketing at iTouch and has a background in adapting global brands for China's social commerce market.
Current Role at SuperOrdinaryCo
Derek Trau serves as the Chief Operating Officer (COO) at SuperOrdinaryCo, a position he has held since 2018. Based in Shanghai, China, he is responsible for overseeing the company's operations and strategic direction. His focus includes enhancing brand storytelling and adapting global premium brands to the unique demands of the Chinese social commerce market. Under his leadership, SuperOrdinaryCo has evolved its approach to localized storytelling, ensuring that brands resonate with the Chinese audience.
Previous Experience at iTouch
Before joining SuperOrdinaryCo, Derek Trau worked at iTouch as the General Manager of Products and Marketing from 2003 to 2008. During his five years in this role in Sydney, Australia, he was instrumental in developing product strategies and marketing initiatives. His experience at iTouch provided him with a solid foundation in managing product lines and understanding market dynamics.
Education and Expertise
Derek Trau studied at the University of Technology Sydney from 1996 to 1998, where he gained knowledge and skills relevant to his career in business and marketing. His educational background, combined with his professional experience, has equipped him with a deep understanding of market adaptation and brand management, particularly in the context of the Chinese market.
Focus on Brand Storytelling
At SuperOrdinaryCo, Derek Trau has played a key role in integrating technology with creativity to enhance brand storytelling. His contributions have been vital in shaping the company's strategy to connect with consumers through localized narratives. This focus on storytelling aligns with the growing importance of authentic engagement in the rapidly evolving landscape of social commerce in China.