Joanna Williams
About Joanna Williams
Joanna Williams is the Founder and CEO of Since Tomorrow and serves as SVP Creator Commerce at SuperOrdinary. With extensive experience in fashion product development and a history of working with high-profile clients, she has established a reputation for innovation and efficiency in the industry.
Current Role at Since Tomorrow
Joanna Williams serves as the Founder and CEO of Since Tomorrow, a position she has held since 2023. In this role, she is responsible for leading the company's strategic vision and operations, focusing on innovative solutions within the fashion industry.
Work at SuperOrdinary
Joanna Williams is currently the Senior Vice President of Creator Commerce at SuperOrdinary, a role she began in 2024. In this capacity, she oversees initiatives that integrate creator partnerships with commerce strategies, enhancing brand visibility and sales.
Previous Experience in Fashion Industry
Joanna Williams has extensive experience in the fashion industry. She co-founded INSPR and served as the Chief Operating and Supply Chain Officer from 2018 to 2019. Prior to that, she worked as a Professional Freelancer for MISS SIXTY from 2017 to 2018. Her earlier roles include Director of Product Development & Production/Sourcing at Gap Inc. and various positions at Emanuel Ungaro, Ralph Lauren, Kenneth Cole Productions, and Club Monaco.
Education and Expertise
Joanna Williams studied at Moravian University but did not complete her degree, opting instead for hands-on experience in the fashion industry. She has developed expertise in product development, supply chain management, and fashion ghostwriting for high-profile celebrities.
Achievements in Fashion Product Development
Joanna Williams is recognized for her contributions to fashion product development. She has a reputation for ensuring high-quality, on-trend products through effective management of the end-to-end value chain. Additionally, she developed a digital framework at Moore Collective to accelerate the market introduction of content and products.