TAILORNOVA /COUTURME
Tailornova, formerly known as COUTURME, is a consumer apparel company based in San Mateo, CA, specializing in custom-designed women's formal dresses, including wedding gowns, using innovative CAD software for quick and precise design and pattern making.
Company Overview
TAILORNOVA /COUTURME is headquartered in San Mateo, CA, and operates within the consumer apparel and cosmetics industry. The company specializes in custom design and production of women's formal dresses, including wedding gowns. Their service model offers clients a personal fashion designer experience, complete with bespoke special occasion dresses and hand-sewn wedding gowns. Custom dresses start at $199, with wedding gowns starting at $699. The company operates with a small, dedicated team of 18 employees and serves regions across the United States, America, and Canada.
Innovative Design Technology
TAILORNOVA /COUTURME utilizes patent-pending CAD software for fashion design and pattern making. This technology enables the quick creation of custom garments without the need for experienced designers and pattern makers. The software plays a crucial role in the company's ability to produce garments tailored to precise measurements, addressing the issue of standard-sized garments not fitting 80% of American women. This efficient design process ensures a custom fit for each customer, enhancing the overall value proposition of the brand.
Custom Apparel Services
TAILORNOVA /COUTURME offers a personalized fashion design experience, where clients receive a consultation with a stylist who generates three unique designs based on customer feedback. This service ensures a custom fit and allows for the creation of bespoke dresses hand-sewn by experienced artisan seamstresses and tailors in Europe. The garments are then shipped directly to customers, ensuring a high level of craftsmanship and customer satisfaction. The company's offerings emphasize the importance of tailored, high-quality garments for special occasions.
Ethical and Sustainable Manufacturing
Committed to ethical business practices, TAILORNOVA /COUTURME emphasizes sustainability and ethical manufacturing. The company's on-demand, one-off manufacturing model aims to reduce the environmental impact of mass production in the fashion industry. By focusing on bespoke garments tailored to individual measurements, they ensure minimal waste and promote a more sustainable fashion ecosystem. This sustainable approach is part of the company's broader commitment to transparency, collaboration, and ethical practices within the fashion industry.
Founding and Leadership
TAILORNOVA /COUTURME was founded by Yuliya Raquel, a four-time award-winning designer. Her leadership and expertise in fashion design have been instrumental in shaping the company's innovative and customer-centric approach. Under her guidance, TAILORNOVA /COUTURME continues to push the boundaries of traditional fashion design, leveraging technology and ethical practices to offer unique, custom-fitted garments to its clientele.