Tamara

Tamara

Tamara is a Saudi fintech company offering flexible, Sharia-compliant payment solutions, allowing customers to split payments into installments without late fees.

Payment Solutions

Tamara specializes in offering flexible payment solutions that allow customers to split their payments into 2, 3, or 4 installments with no late fees. The company provides a Sharia-compliant option to cater to diverse customer needs. Customers can make purchases in-store by informing the cashier and completing the payment through an SMS link.

Partnerships and Merchants

Tamara partners with over 26,000 stores, including popular brands like SHEIN, Jarir, noon, IKEA, eXtra, and Farfetch. The company offers various benefits for merchants, such as increased average order value, reduced customer acquisition costs, higher conversion rates, more repeat purchases, and decreased reliance on cash on delivery.

Funding and Valuation

Tamara has raised significant funding across multiple rounds, culminating in a $1 billion valuation. This includes $340 million in Series C funding and $400 million in debt financing led by Goldman Sachs and Shorooq Partners. Earlier, the company secured $100 million in a Series B equity round led by Sanabil Investments and closed a $110 million Series A round led by Checkout.com. Initial Seed Funding of $6 million was led by Impact46.

Regional Availability

Tamara's payment solutions are available in Saudi Arabia, the United Arab Emirates, and Kuwait. The company is headquartered in Riyadh and maintains offices in Dubai, Berlin, and Ho Chi Minh City, supporting cross-border payments to cater to a broader audience.

Mobile App Features

Tamara's mobile app, available on the App Store and Play Store, offers several user-friendly features. These include a wishlist function and the capability for in-app, email, and push message engagement through the Farah discount program. The app aims to enhance customer experience and loyalty.

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