Tambourine
Tambourine specializes in marketing solutions for hotels, resorts, and destinations, offering services like custom website design, digital marketing, and segment-specific marketing solutions since 1994.
Company Overview
Tambourine is a marketing firm that specializes in the hospitality sector, particularly for hotels, resorts, and destinations. Founded in 1994, the company provides a range of digital marketing solutions tailored to independent hotels, branded hotels, hotel management companies, chains, and collections. Tambourine operates offices in Fort Lauderdale, Florida, Bogotá, Colombia, and Carlsbad, California.
Services
Tambourine offers a comprehensive suite of services designed to meet the specific marketing needs of the hospitality industry. These include segment-specific marketing solutions for leisure, weddings, food & beverage, meetings, spa, golf, and social media. The company's services also encompass custom website design, digital marketing solutions, and tools to increase direct bookings, drive wedding RFPs, and enhance local awareness. Additionally, they provide custom photo and video production services and have a reporting studio for detailed performance analysis.
Products
Tambourine provides several proprietary products aimed at optimizing hospitality marketing. Their content management system, Symphony CMS, and digital marketing suite, Symphony DMS, offer integrated solutions for various marketing needs. Specific services include Leisure Direct Amplify for direct bookings and brand awareness, Weddings Amplify to drive wedding RFPs, F&B Amplify to boost restaurant reservations, Meetings Amplify for more group RFPs, Spa Amplify to increase spa appointments, and Golf Amplify to enhance awareness and tee-time reservations. Additionally, their social media services cover content creation, social listening, UGC rights management, and paid campaigns.
Recognition and Awards
Tambourine has earned widespread recognition and accolades in the industry. The company is recognized as a top 3% Google Premier Partner in the United States. They have celebrated multiple Travel Weekly Magellan Awards and have been honored with several HSMAI Adrian Awards, underscoring their excellence and innovation in hospitality marketing.
Technology and Tools
Tambourine leverages advanced technology and tools to enhance their service offerings. They utilize Microsoft Clarity to observe website visitor behaviors and improve user experience. The company also enables tracking of in-store restaurant visits through Google Ads, providing valuable insights into customer engagement and marketing effectiveness.