Tatari
Tatari offers a convergent TV advertising platform that integrates streaming TV, linear TV, and online video, providing brands and agencies with tools to plan, buy, and measure TV ad campaigns.
Services
Tatari offers a convergent TV advertising platform that integrates streaming TV, linear TV, and online video. The company provides a self-serve platform for brands and agencies to plan, buy, and measure TV ad campaigns. Optional managed services for TV advertising are available, including media buying and campaign optimization. Tatari serves advertisers across all industries, accommodating budgets ranging from $100K/yr to $100M/yr.
Advertising Technology
Tatari utilizes proprietary technology and measurement methodologies to track real business outcomes, such as purchases and installs. The platform employs data, analytics, and predictive intelligence for media planning and inventory bidding. This allows advertisers to monitor the effectiveness of their campaigns thoroughly. Additionally, Tatari's technology enables direct media buying from publishers, reducing ad tech tax and minimizing fraud and brand safety risks.
Campaign Measurement
Tatari offers customizable dashboards to display network, daypart, or creative performance metrics. Advertisers can view the incremental lift from their ad campaigns in these dashboards. The platform's measurement tools are designed to provide clear insights into the effectiveness and reach of TV advertising, helping companies make informed decisions based on real business outcomes.