Andy Schonfeld
About Andy Schonfeld
Andy Schonfeld serves as the Chief Revenue Officer at Tatari, having previously held various leadership roles in client success and demand partnerships at companies such as LKQD and Adap.tv. He has a strong background in driving revenue growth and has collaborated with major brands in the digital advertising space.
Current Role as Chief Revenue Officer
Andy Schonfeld serves as the Chief Revenue Officer (CRO) at Tatari, a position he has held since 2022. In this role, he is responsible for overseeing revenue generation strategies and driving growth initiatives within the organization. His leadership aims to enhance client relationships and expand market presence in the competitive landscape of advertising technology.
Previous Experience at Tatari
Before becoming CRO, Andy Schonfeld worked at Tatari as the Vice President of Client Success from 2019 to 2022. During his three years in this role, he focused on ensuring client satisfaction and optimizing the use of Tatari's advertising solutions. His efforts contributed to the company’s growth and strengthened its client partnerships.
Career at LKQD and Revenue Growth
Andy Schonfeld held multiple positions at LKQD, including Senior Vice President of Demand Partnerships from 2018 to 2019 and Vice President of Demand Partnerships from 2015 to 2017. He played a crucial role in driving the company's revenue from $0 to $90 million, which significantly contributed to its acquisition by Nexstar Media Group in 2018.
Educational Background
Andy Schonfeld studied at the University of Arizona, where he earned a Bachelor of Science degree in Business/Regional Development from 2001 to 2005. His educational foundation has supported his career in the advertising and technology sectors, equipping him with essential skills in business development and client management.
Experience in Programmatic Advertising
Throughout his career, Andy Schonfeld has collaborated with major brands and programmatic platforms, including Proctor and Gamble, Google, and The Trade Desk during his tenure at Adap.tv. He was instrumental in building the buy-side self-serve and RTB programmatic video business at Adap.tv, achieving over $200 million in annual revenue.