Bryce York
About Bryce York
Bryce York is the Director of Product Management at Tatari, where he has worked since 2019. He has a diverse background in product management and engineering, having co-founded and led several startups, including Seed The Change and RadFrame, and holds multiple professional certifications in analytics and data specialization.
Current Role at Tatari
Bryce York serves as the Director of Product Management at Tatari, a position he has held since 2019 in New York, New York, United States. In this role, he is responsible for overseeing product strategy and development, ensuring that the company's offerings align with market needs. He has contributed to significant initiatives, including playing a key role in Tatari's acquisition of TV SSP - The ViewPoint.
Previous Experience in Product Management
Bryce York has a diverse background in product management and engineering. He co-founded RadFrame, serving as VP of Product & Engineering from 2015 to 2018 in Sydney, Australia. Prior to that, he founded Seed The Change, which operated from 2013 to 2015. He also held positions at Ogilvy as a Senior Technical Product Manager and at Finder as a Senior Growth Product Manager, where he overhauled the experimentation process, resulting in a significant gross profit uplift.
Educational Background
Bryce York has a solid educational foundation in business and technology. He studied at the University of Technology Sydney, earning a Bachelor of Business with a focus on Marketing and Computer Science. He also completed an International Business & Marketing Program at École Supérieure de Commerce Et de Management - ESCEM. Currently, he is pursuing a Data Science for Business Certificate at Harvard Business School, which he began in 2023.
Entrepreneurial Ventures
Bryce York has a history of entrepreneurial endeavors, including founding Done Digital and Seed The Change. Seed The Change focused on helping eCommerce stores increase profits through environmental initiatives, such as planting trees. His experience as a founder has provided him with extensive insights into working with startup founders and executives.
Professional Certifications and Contributions
Bryce York holds several professional certifications, including Analytics & Data Specialist, Customer Value Optimization Specialist, and eCommerce Marketing Specialist. He regularly shares his expertise through content and courses on platforms like Product School, Products That Count, ProductCraft, SkillShare, and Udemy, contributing to the education of others in the field of product management.