Erica Simunovic
About Erica Simunovic
Erica Simunovic is a Product Designer with a background in employee experience and operations management. She specializes in creating user flows and intuitive interfaces, currently working at Tatari where she leads design efforts for the Campaign Experience & Execution pillar.
Work at Tatari
Erica Simunovic currently serves as a Product Designer at Tatari, a position she has held since 2022. In her role, she leads the design for the Campaign Experience & Execution pillar, collaborating closely with two product squads. Erica focuses on synthesizing research insights to incorporate customer feedback into the design process. She drives collaboration with product managers, engineers, and client-facing stakeholders to ensure a cohesive user experience from conception to launch. Prior to her current role, she worked as an Employee Experience Manager at Tatari from 2018 to 2022, where she contributed to enhancing employee engagement and organizational culture.
Education and Expertise
Erica Simunovic has a Bachelor's degree in Sociology from California State University, Northridge. She furthered her education at Useful School, where she achieved an Advanced Product Design certification. Her educational background provides her with a strong foundation in understanding user behavior and societal trends, which she applies in her design work. Erica specializes in designing user flows and experiences that simplify complex actions into intuitive interfaces, showcasing her expertise in creating valuable user experiences.
Background
Before her tenure at Tatari, Erica Simunovic held several positions that contributed to her professional development. She worked as an Executive Assistant to the Chief Executive Officer at Westside Family Health Center from 2017 to 2018. Prior to that, she served as a Volunteer Manager & Special Projects coordinator at WISE & Healthy Aging from 2013 to 2015. Additionally, she worked as an Operations and Sales Manager at REAL OFFICE CENTERS III LLC from 2015 to 2017. These roles provided her with diverse experiences in management and operations, enhancing her skills in collaboration and project execution.
Achievements
Throughout her career, Erica Simunovic has played a key role in transforming broad, conceptual ideas into valuable user experiences. At Tatari, she has been instrumental in defining and evolving visual systems through new experiences or layouts. Her ability to synthesize research insights and collaborate with various stakeholders has contributed to successful product launches and improved user engagement. Erica's commitment to enhancing user experience is evident in her work across different roles and organizations.