Erica Strauss
About Erica Strauss
Erica Strauss is a Client Development Manager with extensive experience in account management and sales across various companies in the advertising and media sectors. She has held positions at Teads, LiveIntent, and Scripps Networks Interactive, among others, and has a Bachelor of Science in Marketing from the University at Buffalo.
Current Role at Tatari
Erica Strauss serves as the Client Development Manager at Tatari, a position she has held since 2023. In this role, she focuses on developing client relationships and enhancing customer engagement strategies. Her responsibilities include identifying client needs and aligning Tatari's services to meet those demands. Based in New York, she leverages her extensive experience in client management to drive business growth.
Previous Experience at Teads
Prior to her current role, Erica Strauss worked at Teads as a Senior Account Executive from 2022 to 2023. During her 11-month tenure in New York, she was responsible for managing client accounts and driving advertising sales. Her role involved collaborating with clients to optimize their advertising strategies and ensuring successful campaign execution.
Career at LiveIntent, Inc.
Erica Strauss had a significant tenure at LiveIntent, Inc., where she held multiple positions. She began as an Account Executive from 2019 to 2021, then advanced to Senior Account Executive for five months in 2021. Following this, she served as Associate Director of Demand Sales for eight months in 2022. Her roles involved managing client relationships and driving sales initiatives within the company.
Educational Background
Erica Strauss studied at the University at Buffalo, where she earned a Bachelor of Science (BS) degree in Marketing from 2010 to 2014. Her education provided her with a strong foundation in marketing principles, consumer behavior, and strategic planning, which she has applied throughout her career in various sales and account management roles.
Early Career Experience
Erica Strauss began her career with various roles that contributed to her professional development. She worked as an Executive Assistant at Advertising Week from 2014 to 2015 and as a Food Network Ad Sales Assistant at Scripps Networks Interactive from 2015 to 2016. Additionally, she held positions as a Sales Planner at Scripps Networks Interactive and Discovery Inc. from 2016 to 2019, gaining valuable experience in sales planning and client management.