Kevin Yu
About Kevin Yu
Kevin Yu is a Senior Media Manager, Programmatic at Tatari, where he has worked since 2023. He has extensive experience in programmatic media, having held various roles in notable companies and managing significant media budgets.
Work at Tatari
Kevin Yu serves as the Senior Media Manager, Programmatic at Tatari, a role he has held since 2023. In this position, he is responsible for developing go-to-market strategies for new programmatic revenue opportunities. He manages a portfolio that includes Tatari's Managed Service and Agency clients, overseeing a quarterly media spend that exceeds $3 million. Additionally, he leads a team of over 10 cross-buyers in the programmatic media space, collaborating with multiple stakeholders across various departments to enhance products and processes.
Previous Experience
Before his current role at Tatari, Kevin Yu worked in various positions within the media and marketing industry. He was a Programmatic Media Buyer at Tatari from 2021 to 2023. Prior to that, he held the position of Media Specialist at Accordant Media from 2018 to 2019. He also worked as a Planning and Optimization Analyst at OMD USA from 2017 to 2018 and briefly served as a Programmatic Resident at IPG MediaBrands - Cadreon in 2016. Earlier in his career, he was a Center Assistant at Kumon from 2012 to 2013.
Education and Expertise
Kevin Yu earned a Bachelor of Business Administration (BBA) in International Business from the Fox School of Business at Temple University, where he studied from 2013 to 2017. His educational background provides a solid foundation for his expertise in programmatic media and marketing strategies. During his time at Temple University, he also served as the Vice President of Strategy for the International Business Association, where he developed strategic initiatives.
Leadership and Team Management
In his role at Tatari, Kevin Yu leads a team of over 10 cross-buyers, focusing on programmatic media. His leadership involves coordinating efforts among team members to optimize media buying strategies and ensure effective campaign execution. His experience in team management is complemented by his previous roles, where he developed skills in planning, optimization, and stakeholder interaction.