Lara Mc Gowan
About Lara Mc Gowan
Lara McGowan serves as the Senior Vice President of Product at Tatari, where she focuses on customer-centric product management and innovative problem-solving. With extensive experience at companies like Amazon, Disney, and Microsoft, she advocates for empirical evidence and rapid prototyping in product development.
Current Role at Tatari
Lara Mc Gowan serves as the Senior Vice President of Product at Tatari, a position she has held since 2021. In this role, she focuses on leading product development initiatives and enhancing the company's product offerings. Her work involves applying her extensive experience in product management to drive innovation and improve customer satisfaction across multiple locations in the United States.
Previous Experience at Amazon
Before joining Tatari, Lara Mc Gowan worked at Amazon as the Product Management Lead for Amazon Advertising, Campaign and Creative Services from 2017 to 2021. During her four years in the Greater Seattle Area, she contributed to the development of advertising products, emphasizing the importance of empirical evidence to challenge assumptions and enhance product effectiveness.
Background in Product Management
Lara Mc Gowan has held various product management roles throughout her career. She served as the Director of Product Management at Disney Interactive Media Group from 2008 to 2010 and as Vice President of Product Strategy at AudienceScience from 2015 to 2017. Additionally, she worked at Microsoft as the Director of Product Management in the Display Advertising Business Group from 2011 to 2015, where she focused on customer-centric product strategies.
Education and Academic Background
Lara Mc Gowan studied at Yale University, where she earned a Bachelor of Arts degree in History. She also attended East Anchorage High School. Her educational background has provided her with a strong foundation for her career in product management and technology.
Product Management Philosophy
Lara Mc Gowan emphasizes a customer-centric approach to product management. She believes in understanding customer needs through their actions rather than their words. Her advocacy for rapid prototyping and iterative testing reflects her commitment to refining product development processes and enhancing creativity in product solutions.