Mauricio Lizarazú
About Mauricio Lizarazú
Mauricio Lizarazú is a Senior Client Development Manager at Tatari, where he focuses on optimizing TV campaigns through data-driven insights. With over a decade of experience in performance marketing, he has held various roles at companies such as Roku Inc. and ConsumerTrack, Inc.
Work at Tatari
Mauricio Lizarazú has been serving as a Senior Client Development Manager at Tatari since 2023. He operates in a hybrid work environment based in Los Angeles, California. In this role, he focuses on optimizing TV campaigns by leveraging data-driven insights and advanced analytics. He collaborates with internal teams to enhance product and service offerings, ensuring that client needs are met effectively.
Previous Experience
Before joining Tatari, Mauricio worked at Roku Inc. as a Senior Account Executive, Growth, from 2021 to 2022. He also held the position of Account Executive, Growth at Roku from 2019 to 2021. His earlier roles include Senior Account Executive at ConsumerTrack, Inc. from 2015 to 2018 and Account Executive at the same company from 2014 to 2015. Additionally, he worked at NEOGOV in various capacities, including Sales Development Representative and Sales Engineer, from 2012 to 2014.
Education and Expertise
Mauricio Lizarazú earned a Bachelor of Business Administration (B.B.A.) with a focus on International Business and a minor in History from Loyola Marymount University, College of Business Administration. His educational background complements his decade of experience in performance marketing, which began as an agency media buyer for TransUnion. His expertise includes utilizing proprietary technology and collaborating with data scientists to support advertisers across all TV platforms.
Client Relationship Management
Mauricio is skilled in building and maintaining strong client relationships. He emphasizes understanding client needs and delivering tailored solutions that meet or exceed expectations. His approach involves collaborating with internal teams to provide valuable feedback and insights, which contribute to the overall enhancement of service offerings.
Personal Interests
Outside of his professional life, Mauricio has a personal interest in traveling, playing soccer, and learning languages. He is also a dog dad to a pet named Rio, reflecting his passion for animals and personal engagement in life outside of work.