Michelle Tow
About Michelle Tow
Michelle Tow is a Media Buying Associate at Tatari, where she has worked since 2022. She has a diverse background in media planning and business development, with previous roles at companies such as ChizComm Beacon Media and Essence.
Work at Tatari
Michelle Tow has been employed at Tatari as a Media Buying Associate since 2022. In this role, she is responsible for managing media buying strategies and optimizing advertising campaigns. Her work contributes to the company's efforts in delivering effective media solutions for clients.
Previous Experience in Media Buying
Before joining Tatari, Michelle Tow held several positions in media buying and planning. She worked at ChizComm Beacon Media as an Integrated Media Planner/Buyer from 2021 to 2022. Prior to that, she served as an Associate Account Director at ChizComm Beacon Media from 2019 to 2020. Her experience also includes roles at Essence, where she was a National Broadcast Negotiator and an Assistant Broadcast Negotiator for NBC Universal Pictures.
Business Development Role
Michelle Tow worked as a Business Development Analyst at TeliApp Corporation in 2017 for a duration of nine months. In this position, she focused on analyzing business opportunities and supporting development initiatives within the company. This role provided her with foundational experience in business analysis.
Education and Expertise
Michelle Tow studied at Rutgers University-New Brunswick, where she earned a Bachelor’s Degree in Communications with a specialization in Public Relations and a minor in Business Administration from 2012 to 2016. Additionally, she completed her high school education at Palisades Park Jr/Sr. High School from 2008 to 2012.
Internship Experience
During her academic career, Michelle Tow gained practical experience as a Social Media Marketing and Public Relations Intern at TeliApp Corporation from 2015 to 2016. This internship allowed her to develop skills in social media strategy and public relations, complementing her formal education.