Mike Fogarty
About Mike Fogarty
Mike Fogarty is the Head of Platform Sales at Tatari, where he has worked since 2023. He has over 16 years of experience in digital media and ad-tech, having held various leadership roles at notable companies including The Trade Desk and Google.
Current Role at Tatari
Mike Fogarty serves as the Head of Platform Sales at Tatari, a position he has held since 2023. Based in Chicago, Illinois, he focuses on driving sales strategies and enhancing platform offerings. His role involves overseeing sales operations and ensuring alignment with market demands.
Professional Experience
Fogarty has accumulated extensive experience in the digital media and ad-tech industries over 16 years. Prior to his current role at Tatari, he worked at Roku Inc. as Head of OneView Platform Sales from 2020 to 2022. He also held various positions at The Trade Desk, including Senior Director of Business Development and Director of Business Development, contributing to significant revenue growth.
Education and Expertise
Mike Fogarty studied at James Madison University, where he earned a Bachelor of Business Administration with a focus on Marketing. He furthered his education at Harvard Business School Online, obtaining a Certificate in Management Essentials in 2019. His academic background complements his extensive professional experience in digital media and programmatic advertising.
Career Achievements
Throughout his career, Fogarty has managed a total revenue of $900 million and consistently exceeded revenue goals. He has received six promotions focused on leadership and has managed, mentored, and coached 20 direct reports, showcasing his commitment to team development and performance.
Previous Positions
Before joining Tatari, Fogarty held various roles at notable companies such as Google, Adobe, and Efficient Frontier. His positions ranged from Senior Account Manager at Google to Search Marketing Specialist at Efficient Frontier. This diverse experience has equipped him with a comprehensive understanding of the digital advertising landscape.