Paul Hutchison
About Paul Hutchison
Paul Hutchison is the Client Strategy Lead at Tatari, where he has worked since 2021. He has extensive experience in media campaign planning, specializing in data analysis for both linear and streaming TV, as well as digital platforms.
Current Role at Tatari
Paul Hutchison serves as the Client Strategy Lead at Tatari since 2021. In this role, he focuses on developing strategies that enhance media campaign effectiveness. His work involves integrating data analysis with media investments to optimize business results. Hutchison is committed to leading innovative studies that yield measurable outcomes from media expenditures. He operates from Jersey City, New Jersey, contributing to Tatari's mission of providing data-driven insights for clients.
Previous Experience at OMD USA
Prior to joining Tatari, Paul Hutchison worked at OMD USA as the Associate Director of Marketing Science for Frito-Lay from 2008 to 2018. During his ten years in this role, he was based in New York, NY, where he specialized in media analysis and campaign planning. His experience at OMD USA equipped him with a deep understanding of both linear and streaming TV, as well as digital analysis, which he applies to his current position.
Experience at MediaCom
From 2019 to 2021, Paul Hutchison held the position of Director of Business Science & Analytics at MediaCom, focusing on Mars. In this capacity, he utilized his expertise in data analysis to inform media strategies and improve campaign outcomes. His tenure at MediaCom further solidified his skills in integrating data with media investments, enhancing his ability to drive business results.
Educational Background
Paul Hutchison completed his secondary education at Conestoga Valley High School, attending from 1999 to 2003. He then pursued higher education at Muhlenberg College, where he studied Mathematics and earned a Bachelor of Science degree from 2003 to 2007. His educational background has provided him with a strong foundation in analytical skills, which he applies in his professional roles.
Expertise in Data Analysis
Paul Hutchison possesses a strong ability to organize and analyze large quantities of data, which informs best practices across various media campaigns. His expertise encompasses both traditional and digital media, allowing him to provide a comprehensive approach to campaign planning. Hutchison is also passionate about learning new technologies and data sources to enhance campaign reporting and analysis.