Samuel Stein

Samuel Stein

Strategy Lead @ Tatari

About Samuel Stein

Samuel Stein serves as the Strategy Lead at Tatari, where he has worked since 2024, and also holds the position of Chief Hustle Officer at The Neon Tea Party since 2019. With a background in digital analytics and market research, he has collaborated with various brands and has extensive experience in communicating data insights effectively.

Work at Tatari

Samuel Stein currently serves as the Strategy Lead at Tatari, a position he has held since 2024. In this role, he is responsible for developing strategic initiatives that leverage data analytics to drive business outcomes. Prior to his current title, he worked as a Strategist at Tatari from 2021 to 2024, where he focused on integrating digital analytics with traditional market research methodologies. His tenure at Tatari has been marked by a commitment to creating actionable insights that inform marketing strategies.

Current Role at The Neon Tea Party

In addition to his role at Tatari, Samuel Stein is the Chief Hustle Officer at The Neon Tea Party, a position he has held since 2019. His responsibilities include overseeing strategic initiatives and fostering a culture of innovation within the organization. This role allows him to apply his extensive background in data strategy and analytics to support the company's growth and outreach efforts in the Greater New York City Area.

Professional Background

Samuel Stein has a diverse professional background in data strategy and analytics, having worked with various organizations across the marketing and advertising sectors. He held the position of Senior Data Strategist at Young & Rubicam from 2015 to 2016 and served as Associate Director of Marketing Science at Hearts & Science from 2017 to 2020. His experience also includes roles at Universal Music & Brands and 360i, where he developed expertise in integrating multiple data sources for comprehensive insights.

Education and Expertise

Samuel Stein earned a Bachelor of Arts degree in Economics and Political Science from Emory University, where he studied from 2008 to 2012. His educational background has equipped him with a strong foundation in analytical thinking and research methodologies. He has developed expertise in product insights through a combination of qualitative and quantitative techniques, and he is proficient in advanced analytics tools such as Crimson Hexagon and SimilarWeb, which enhance his ability to derive consumer insights.

Achievements in Data Strategy

Throughout his career, Samuel Stein has worked with a variety of notable brands, including American Airlines, Jose Cuervo, M&M's, and Fisher Price. His ability to communicate complex data insights to non-technical audiences has been a key asset in bridging the gap between data analysis and strategic decision-making. He utilizes a data agnostic approach to integrate various data sources, allowing for comprehensive insights ideation and effective marketing strategies.

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