Tanya Henson
About Tanya Henson
Tanya Henson is a Senior Client Services Manager at Tatari, where she educates clients on the TV landscape and collaborates with executives to enhance brand performance. With extensive experience in account management and digital media planning, she has held various roles in notable companies including Advanced Contextual and Dstillery.
Current Role at Tatari
Tanya Henson serves as the Senior Client Services Manager at Tatari, a position she has held since 2022. In this role, she focuses on educating clients about the TV landscape, assisting them in achieving their marketing goals. Henson collaborates with high-level executives, including CEOs and CMOs, to launch and scale brands on television. Her expertise in client services is complemented by her background in data science and analytics, which she utilizes to provide strategic recommendations and insights into TV performance.
Previous Experience at Advanced Contextual
Before joining Tatari, Tanya Henson worked at Advanced Contextual as the Director of Account Management from 2017 to 2022. During her five years in this role, she was responsible for managing client accounts and ensuring their needs were met. Her experience at Advanced Contextual contributed to her understanding of account management in the digital marketing landscape.
Career Background in Digital Marketing
Tanya Henson has a diverse background in digital marketing, with previous roles at several prominent companies. She worked as a Senior Account Manager at Dstillery from 2014 to 2016 and as an Associate Director of Account Management at the same company from 2016 to 2017. Additionally, she held positions at MEC, including Manager of Digital for Marriott and Senior Digital Media Planner for AT&T. Her early career also included a role as a Sales Intern at WPIX-TV.
Educational Qualifications
Tanya Henson holds a Bachelor of Arts in Communications from the State University of New York at Plattsburgh, where she studied from 2002 to 2006. She furthered her education by obtaining a Master of Science in Advertising from Boston University, completing her studies in 2007. Her academic background provides a strong foundation for her career in client services and digital marketing.