Terminus
Terminus offers a unified platform for go-to-market success, integrating data and tools for revenue teams with a focus on account-based marketing.
Services
Terminus offers a wide range of services designed to bolster go-to-market strategies. Key services include account-based advertising, conversational marketing, and web personalization. These services enable companies to target their marketing efforts more precisely and engage with potential customers in a more meaningful way. Terminus also provides a measurement studio geared towards optimizing pipeline and revenue outcomes, ensuring that businesses can track and refine their marketing efforts for maximum impact.
Products
Terminus provides several robust products to support account-based marketing initiatives. Their multi-channel engagement platform allows businesses to connect with prospects through a variety of channels. The prospect engine helps in discovering unknown, best-fit accounts and contacts. The data studio allows for precise targeting and segmentation of ideal customer profiles using firmographic and intent data, while the measurement studio helps optimize pipeline and revenue outcomes. Together, these tools provide a comprehensive solution for effective account-based marketing.
Sector
Terminus operates primarily within the account-based marketing sector. They specialize in providing integrated data and tools for revenue teams to unify go-to-market success strategies. The focus is on multi-channel engagement, making account insights actionable for sales and customer success teams. Their offerings are tailored to help businesses target high-value accounts and optimize their marketing efforts to drive revenue growth.
History
Terminus has earned recognition as a leader in account-based marketing, being acknowledged by G2 for 20 consecutive quarters. This consistent recognition highlights the company's commitment to innovation and excellence in the account-based marketing sector. By continuously improving their platform and services, Terminus has positioned itself as a trusted provider for businesses looking to enhance their go-to-market strategies.