The Brandtech Group
The Brandtech Group is a marketing technology company founded in June 2015, specializing in innovative digital marketing solutions and strategic partnerships to enhance brand performance globally.
Company Overview
The Brandtech Group is a marketing technology conglomerate founded in June 2015, previously known as You & Mr Jones. The group focuses on helping brands improve their marketing efficiency and effectiveness through cutting-edge technology. Based in New York, the company operates globally in numerous countries, including Brazil, Argentina, Mexico, Canada, UK, France, and Germany.
Services
The Brandtech Group offers a wide spectrum of services aimed at enhancing the digital presence and marketing capabilities of brands. These services include strategic and creative innovation via Brandtech Consulting, in-house digital marketing with Oliver, influencer marketing through Collectively, gaming and Metaverse marketing by Gravity Road, premium mobile marketing with Mobkoi, and data-driven media planning via Elsy, an acquisition of VideoAmp.
Products and Platforms
The Brandtech Group's portfolio comprises various specialized platforms and products. Pencil is a generative AI SaaS platform for brands, while Pixlee-Turnto offers a platform for customer-generated content and reviews. Zappar provides augmented reality and Metaverse content creation services. The AI Foundation builds autonomous avatars and metahumans for the Metaverse. Other notable platforms include Jivox for dynamic creative optimization, Provenance which uses blockchain for credible impact reporting, and Traackr, a leading influencer relationship management software.
Global Operations
Headquartered in New York, The Brandtech Group has a significant global presence with operations across multiple countries. These include major markets such as Brazil, Argentina, Mexico, Canada, the UK, France, and Germany, ensuring a broad geographical reach for their diversified portfolio. Collectively, the group aims to leverage its wide footprint to better serve international brands and their marketing needs.
Recent Acquisitions and Investments
The Brandtech Group has been actively expanding its capabilities through strategic acquisitions and investments. Recent acquisitions include Jellyfish, creating the world's No1 digital-only marketing group, and Pencil, a leading generative AI SaaS platform. The group also acquired Acorn-i, an e-commerce technology company, in June 2022. These acquisitions aim to broaden the group's service offerings and technological capabilities.