The Martin Group
The Martin Group is a comprehensive marketing communications agency with over 95 employees, offering a wide range of services including research, strategy, analytics, creative, public relations, and digital marketing. The firm has a strategic equity investment from Hearst Newspapers and operates a newly relocated office in Troy, NY, which serves as the hub for its Capital Region activities.
Overview of The Martin Group
The Martin Group is a multifaceted marketing communications agency headquartered in New York. Founded with a focus on delivering comprehensive research, strategy, analytics, and creative solutions, the company has grown significantly over the years. With over 95 employees, The Martin Group offers a broad array of services including public relations, digital marketing, paid media and advertising, social media management, and public affairs.
Strategic Acquisitions and Investments
In October 2023, The Martin Group expanded its reach by acquiring Spiral Design Studio, a boutique creative firm. This follows their earlier acquisition of Gramercy Communications, a public affairs firm, in 2021. Additionally, The Martin Group has secured a strategic equity investment from Hearst Newspapers, which further bolsters its market positioning and resources.
Capital Region Operations
The Martin Group's Capital Region office recently relocated to a new 3,500 sq. ft. suite in the Troy Innovation Garage, a space designed to foster creativity and collaboration. This location now serves as the central hub for all agency activities in the market and is overseen by Jennifer Hunold. The office's move reflects the company's commitment to growing its presence and capabilities in the region.
Client Portfolio
The Martin Group serves a diverse client base across various sectors. Notable clients include Regional Food Bank of Northeastern New York, New York State Restaurant Association, CDTA, Business for Good, M&T Bank, FuzeHub, ADNET Technologies, Mohawk Valley Health System, Community Foundation of Herkimer and Oneida Counties, PaintCare, New Era Cap, Wegmans, Tops Markets, Sodexo Live!, Rich Products, Phillips Lytle LLP, Western Governors University, Student Transportation of America, and the Ralph C. Wilson, Jr. Foundation.
Industry Recognition
The Martin Group has been recognized for excellence in marketing communications by several prestigious organizations including the American Advertising Federation, the American Marketing Association, the Public Relations Society of America, and the Academy of Interactive and Visual Arts. Additionally, regional news publications have frequently selected The Martin Group as a 'Top Private Company' and one of the 'Fastest Growing Companies.'