Alana D.
About Alana D.
Alana D. is the VP of Marketing at Thematic, where she has worked since 2023. With a diverse background in marketing and behavioral science, she has held various roles across multiple organizations, including Behavioural by Design and Yum! Brands, and has a strong academic foundation in communication and business studies.
Current Role at Thematic
Alana D. serves as the Vice President of Marketing at Thematic, a position she has held since 2023. In this role, she focuses on shaping unique narratives within the AI sector. Her responsibilities include overseeing marketing strategies and initiatives that align with the company's objectives. Alana's expertise in behavioral science and marketing informs her approach to developing effective communication strategies.
Previous Experience at Thematic
Prior to her current role, Alana D. worked at Thematic as the Head of Marketing from 2022 to 2023. During this time, she was responsible for leading marketing efforts and enhancing brand visibility. Additionally, she served as the Product Marketing Manager from 2021 to 2022, where she contributed to product positioning and market analysis.
Professional Background in Marketing and Research
Alana D. has a diverse background in marketing and research, having worked in various roles across multiple organizations. She was a Consumer Insights and Research Manager at Yum! Brands from 2010 to 2015, where she analyzed consumer behavior. She also held the position of Country Director for Africa at MDI (Mobile Digital Insights) from 2018 to 2020, focusing on market strategies in the African region.
Education and Academic Achievements
Alana D. studied at Massey University, where she earned a Bachelor of Business Studies with a focus on Marketing from 1998 to 2001. She furthered her education by completing a Communication in Sciences program at the same university from 2019 to 2020. Additionally, she attended The University of Waikato, where she studied Sports, Health, and Human Performance.
Expertise in Behavioral Science
Alana D. combines her knowledge of patterns, human behavior, and artificial intelligence in her professional endeavors. Her experience as a Consultant in Applied Behavioral Science at Genesis Analytics from 2015 to 2018 highlights her ability to apply behavioral insights to marketing strategies. This expertise enhances her effectiveness in understanding consumer needs and shaping marketing narratives.