Throtle
Throtle provides identity solutions for the healthcare industry, offering a comprehensive identity graph that connects online and offline data for accurate and private audience targeting.
Services
Throtle provides a comprehensive array of identity solutions tailored for the healthcare industry. Their services include activation and onboarding, reporting and measurement, clean room and collaboration, and data licensing. Throtle also offers identity graph licensing, providing features like unlimited access, annual contracts, nightly data refresh, and secure data transfer. These services help healthcare marketers achieve more accurate segmentation and activation for precision audience targeting.
Products
Throtle offers various products designed to meet the unique needs of the healthcare industry. Their identity graph connects online and offline data, utilizing over 40 data sources for continuous validation. Specific products include the HCP Graph and Consumer Graph for targeting healthcare providers and consumers. Additional tools such as their data pixel and conversion API enable better website tracking, analytics, and measuring online advertising impacts on offline events and transactions.
Sector
Throtle operates within the healthcare sector, providing identity solutions across multiple sub-sectors. These include pharmaceutical brands, healthcare agencies, health plans and insurance, hospitals and health systems, medical device manufacturers, and data partners. Throtle's solutions help these sectors optimize their marketing campaigns by offering enhanced audience segmentation and engagement insights.
Privacy Technologies
Throtle supports the latest privacy technologies to ensure data security and compliance with industry standards. Their solutions include cookieless tracking, data tokenization, and a stringent data anonymization process. Throtle’s tokenization process replaces personal information with tokens to protect data privacy, and their data clean room capabilities facilitate secure data collaboration and handling.
Partnerships and Collaborations
Throtle collaborates with AWS and Snowflake® data clean rooms to secure healthcare data and protect personal identifiable information (PII). Their crosswalking technology connects different identifiers across disparate data sets, improving data mapping and matching. These collaborations enhance the accuracy and privacy of Throtle's identity solutions, making them a trusted partner for healthcare marketers.