Total Media
Total Media is an independent B Corp media agency with offices in London, Manchester, and Solihull, specializing in behavioural planning and media buying. The agency offers a full range of international media services and is committed to sustainability and inclusivity.
Company Overview
Total Media is an independent B Corp media agency with offices in London, Manchester, and Solihull. Specializing in behavioural planning and media buying, they provide a comprehensive range of international media services, including media planning and buying, user experience and optimization, as well as data and technology consultancy. Total Media achieved the distinction of being the first UK independent media agency to attain B Corp accreditation in 2021.
Sustainability Initiatives
Total Media places a strong emphasis on sustainability, achieving carbon neutrality three years ahead of their 2025 goal. They offer carbon-neutral media campaigns and work with offsetting schemes like Gold Standard. The agency's 'Green Team' focuses on environmental sustainability initiatives, and they have a modern slavery statement to prevent slavery and human trafficking in their operations. Their commitment to sustainability is underscored by their B Corp objectives and carbon reduction plan.
Specialist Consultancy Services
Total Media operates a specialist behavioural consultancy called Behave, based in London. This consultancy focuses on using behavioural insights for more effective media targeting, rather than traditional demographic methods. Additionally, Total Media offers user experience and optimization services and data and technology consultancy to enhance their clients' media strategies.
Partnerships and Collaborations
Total Media collaborates with various partners to enhance their service offerings. They work with the Mediaplus network, the largest independent partner-managed media agency in Europe. They also have a partnership with the Young Westminster Foundation to support local youth, demonstrating their commitment to community engagement and support.
Employee Development and Corporate Culture
Total Media is deeply committed to fostering an inclusive and supportive corporate culture. They have a Diversity & Inclusion team to ensure a welcoming environment and provide over 140 training sessions annually for employee development. Employees are also given two paid charity days a year to contribute to the community, further highlighting the company's commitment to social responsibility.