Carter Wessman
About Carter Wessman
Carter Wessman is a Digital Ads Specialist at Total Mortgage Services, LLC, where he manages a monthly advertising budget exceeding $15,000 for Facebook campaigns. He has a background in copywriting and social media analysis, and holds a Bachelor's Degree in Philosophy from Suffolk University.
Work at Total Mortgage Services, LLC
Carter Wessman has been serving as a Digital Ads Specialist at Total Mortgage Services, LLC since 2018. In this role, he manages a monthly advertising budget exceeding $15,000, focusing on various aspects of digital marketing including retargeting, branding, leads, and page likes. Prior to his current position, he worked as a Copywriter from 2015 to 2016 and later as a Copywriter/Social Media Analyst from 2016 to 2018. His responsibilities included launching and optimizing Google search and display campaigns, as well as creating and publishing landing pages for Facebook and Google ads on a monthly basis.
Education and Expertise
Carter Wessman earned his Bachelor's Degree in Philosophy from Suffolk University, where he studied from 2008 to 2013. His educational background provides a foundation for his analytical skills and understanding of communication, which he applies in his digital marketing roles. His expertise extends to managing digital advertising campaigns and implementing email drip campaigns using tools such as Pardot, Salesforce, Mailchimp, and Constant Contact.
Background in Digital Marketing
Carter Wessman's background in digital marketing includes significant experience in managing advertising campaigns and content creation. He has implemented email drip campaigns for over 100 loan officers, showcasing his ability to engage and convert leads. His work at Total Mortgage Services, LLC has allowed him to develop skills in both copywriting and social media analysis, contributing to his comprehensive understanding of digital marketing strategies.
Previous Experience at Morgan Stanley
Before joining Total Mortgage Services, LLC, Carter Wessman interned at Morgan Stanley from 2013 to 2015. This experience provided him with exposure to the financial services industry and helped him develop professional skills that he later applied in his marketing roles. His time at Morgan Stanley contributed to his overall understanding of business operations and client engagement.