Christopher Affinito
About Christopher Affinito
Christopher Affinito serves as the Chief Revenue Officer at Total Mortgage, where he focuses on aligning revenue-related functions and driving sustainable growth. He has held various roles within the company since 2016, contributing to significant advancements in sales technology and lead generation.
Current Role as Chief Revenue Officer
Christopher Affinito serves as the Chief Revenue Officer at Total Mortgage since 2023. In this role, he is responsible for driving integration and alignment between various revenue-related functions, including marketing, lead management, sales performance, and pricing. His strategic leadership aims to optimize revenue while managing risk and minimizing expenses to foster sustainable growth within the organization.
Career Progression at Total Mortgage
Christopher Affinito has had a progressive career at Total Mortgage, starting as a Sales Associate in 2016. He then transitioned to roles such as Junior Mortgage Banker and Valuations Associate within the same year. From 2017 to 2021, he served as a Senior Mortgage Banker. Following this, he held the position of Division Manager from 2022 to 2023, before assuming his current role as Chief Revenue Officer.
Sales Technology Overhaul and Automation Initiatives
Affinito led a significant overhaul of sales technology at Total Mortgage, which culminated in the successful launch of automated approval technology. His efforts have played a crucial role in transforming lead generation and automation processes, enhancing the efficiency and effectiveness of the sales team.
Goals for Total Mortgage's Growth
In his current position, Christopher Affinito aims to build Total Mortgage into a top lender on the east coast and beyond. His focus on strategic leadership and collaboration is designed to drive the company’s growth and establish a strong market presence.