Townsquare Ignite
Townsquare Ignite offers tailored digital advertising solutions, leveraging in-house data management and access to major DSPs to optimize campaigns across various platforms. The company provides a wide range of digital marketing services and operates over 2,000 active campaigns monthly across 160+ industries.
Services
Townsquare Ignite offers a comprehensive range of digital advertising solutions designed to target hyper-specific online audiences across desktop, mobile, apps, streaming TV, email, paid search, and social media platforms. Services include audience-targeted display and video, content-targeted display and video, search retargeting, email marketing, native advertising, custom AI look-alike modeling, streaming audio, search engine marketing, and radio advertising. The company also offers unique engagement solutions for platforms like Snapchat, TikTok, LinkedIn, Pinterest, and YouTube.
Data Management and Analytics
Townsquare Ignite provides advanced data management services, ensuring transparent and updated insights to enhance campaign performance. The company gives users both high-level overviews and in-depth analytics, enabling swift comprehension of key metrics or thorough analysis of data. They employ first- and third-party data to target consumers based on demographics, behaviors, purchase history/intent, or brand affinity.
Advertising Platforms
The company has direct access to all major demand-side platforms (DSPs), facilitating seamless campaign optimization. Their advertising strategies include aligning ads with relevant content at the article level, delivering ads based on search history, retargeting site visitors, integrating messaging into publisher sites, and using CRM/pixel data to create AI-generated look-alike models.
Targeted Advertising Solutions
Townsquare Ignite delivers various targeted advertising solutions. They deploy ads based on keyword and phrase searches, send messages directly to inboxes with match-back reporting, and place ads on relevant sites according to topic. The company also tracks mobile users for location-based advertising via geofencing and measures foot traffic to businesses. Additionally, they broadcast video ads via connected TV devices and OTT video targeted by specific household or business addresses.
Company Overview
Townsquare Ignite is a growing company with over 146 employees, planning further expansion in 2024. Over the past 8 years, the company has promoted 71 employees internally. Operating over 2,000 active campaigns monthly across 160+ diverse industries, Townsquare Ignite not only provides digital marketing solutions but also offers auxiliary services like website design and hosting, SEO services, reputation monitoring, and social posting.