Tracer
Tracer offers a comprehensive brand protection solution using Human-in-the-Loop AI and machine learning to automate the detection and enforcement of brand violations across multiple digital channels.
Services
Tracer provides a range of brand protection services designed to detect and enforce brand violations across multiple digital channels. These services include domain registration and management, phishing and scam protection, counterfeit product removal, and monitoring and removing fake mobile games and apps. Tracer offers specialized services for NFT and Web3 fraud protection, targeting fraudulent activities across NFT marketplaces and Web3 communities. Tracer partners with leading law firms, systems integrators, agencies, and global technology providers to deliver comprehensive brand protection solutions.
Technology Platform
Tracer's platform supports multiple digital channels including domains, websites, social media, mobile apps, organic and paid search, and marketplaces. The platform leverages advanced features such as machine vision, image recognition, and advanced infringement correlation algorithms. TracerAI enhances detection accuracy and enforcement speed using adaptive processing and smart algorithms. Additional features include the patented Tracer Graph technology, which reveals the entire scope of brand abuse networks, and the WHOIS Request System for obtaining non-public WHOIS data.
Brand Protection Features
Tracer’s brand protection technology continuously scans millions of domains, websites, social media platforms, app stores, search engines, and marketplaces for brand infringements. It incorporates advanced digital tracing to efficiently remove infringing listings. The system includes automated enforcement recommendations and centralized workflow management for streamlined enforcement processes. Natural language processing rules help detect infringing content. Additionally, advanced image recognition capabilities ensure high accuracy in identifying trademarks, copyrights, patents, and logos.
Specialized Services for NFT and Web3 Fraud Protection
Tracer offers specialized brand protection services targeting fraudulent activities within NFT marketplaces and Web3 communities. These services are designed to combat new and emerging threats within these digital sectors, ensuring that brands are safeguarded against illicit activities and infringement. The services include monitoring and enforcement actions to remove fraudulent NFT listings and protect intellectual property rights in the Web3 space.
Customer Engagement and Support
Tracer boasts a 95% customer retention rate, reflecting high customer satisfaction and loyalty. The customer success team acts as an extension of clients' legal and marketing teams, providing expert support and managed services. This team assists with case file management, enabling customers to easily access digital evidence for lawsuits and investigations, and offers guidance throughout the enforcement process to ensure effective brand protection.