Tractenberg & Co.
Tractenberg & Co. is a full-service communications agency based in New York, specializing in influencer marketing, public relations, and experiential marketing for beauty, fashion, and lifestyle sectors.
Services
Tractenberg & Co. offers a variety of services in the realms of influencer marketing, public relations, social media, and experiential marketing. The company provides a full-service, boutique-style communications agency experience tailored to beauty, fashion, and lifestyle clients worldwide. These services are designed to build advocacy and foster dialogue among like-minded consumers, enhancing brand visibility and credibility.
Founders
Simon Doonan and Jonathan Adler are notable figures who contributed to Tractenberg & Co.'s distinctive style. They designed THE STUDIO, an interactive kaleidoscopic showroom established in Fall 2016, which showcases the company's commitment to creativity and experiential marketing.
Sector
Tractenberg & Co. operates primarily in the beauty, fashion, and lifestyle sectors. The company's expertise in these areas allows it to serve a diverse clientele seeking to elevate their brands through strategic communications, influencer marketing, and immersive experiential events.
THE STUDIO Experience
Located at 116 East 16th Street, New York, NY 10003, THE STUDIO is a key feature of Tractenberg & Co.'s service offering. Established in Fall 2016 and designed by Simon Doonan and Jonathan Adler, this kaleidoscopic showroom serves as a destination for influencers and celebrities. It hosts seasonal themes and creative installations that act as Instagrammable centerpieces for events, converting attendees into brand evangelists.
Strategic Partnerships and Brand Relationships
Tractenberg & Co. focuses heavily on forming strategic partnerships and brand relationships to infuse companies with aspirational appeal and insider credibility. By developing immersive experiences and creating engaging content, the agency effectively transforms event attendees into brand evangelists, bolstering client brands' visibility and appeal.