Julie Mendez
About Julie Mendez
Julie Mendez serves as the Associate Vice President at Tractenberg & Co. in New York, NY, where she has worked since 2014, following a progressive career at Edelman that began in 2005.
Work at Tractenberg & Co.
Julie Mendez has served as Associate Vice President at Tractenberg & Co. since 2014. In this role, she has been instrumental in developing and implementing strategic communications programs for various clients. Her tenure at the firm has spanned a decade, during which she has contributed to the agency's reputation in the public relations sector. Prior to her current position, she held the role of Senior Director at Tractenberg & Co. for one year.
Previous Experience at Edelman
Before joining Tractenberg & Co., Julie Mendez worked at Edelman for several years, where she held multiple positions. She started as an Assistant Account Executive in 2005 and progressed to Senior Account Supervisor by 2012. Her roles included Account Executive and Senior Account Executive, allowing her to gain comprehensive experience in public relations and account management. She was involved in the Multicultural practice, which provided her with a strong foundation in multicultural marketing.
Education and Expertise
Julie Mendez earned her Bachelor of Arts (B.A.) degree from Syracuse University, specifically from the S.I. Newhouse School for Public Communications. Her studies included Public Relations, Spanish Language, Literature & Culture, and Management Studies. This educational background has equipped her with the skills necessary for her career in public relations, particularly in developing communications strategies for diverse audiences.
Client Engagement and Industry Focus
Throughout her career, Julie Mendez has developed communications programs for major clients in various industries, including beauty, lifestyle, and healthcare. Notable clients she has worked with include Unilever, Church & Dwight, Darden Restaurants, Johnson & Johnson, Merck, and AstraZeneca. Her professional mission centers on guiding clients to establish authentic relationships with consumers, fostering trust and loyalty.
Career Development in Public Relations
Julie Mendez began her career in public relations in 2005 at Edelman, where she gained extensive experience in the field. Her progression through various roles at Edelman allowed her to build a strong foundation in account management and multicultural marketing. This experience has informed her approach to client relations and strategic communications at Tractenberg & Co.