Mackenzie Potter
About Mackenzie Potter
Mackenzie Potter is a Social Media Content Manager at Tractenberg & Co. in New York, New York, where she has worked since 2022, bringing a diverse background in social media and creative direction from various internships and roles.
Work at Tractenberg & Co.
Mackenzie Potter serves as the Social Media Content Manager at Tractenberg & Co. since 2022. In this role, she develops monthly social media calendars that align client marketing briefs with creative concepts and significant dates. She compiles weekly and monthly analytic reports for clients, offering insights and recommendations based on key performance indicators. Additionally, she coordinates giveaway partnerships, including the vetting of winners and distribution of prizes. Mackenzie also monitors beauty industry news and social media trends, contributing to both internal and external communications.
Previous Experience in Social Media and Marketing
Prior to her current position, Mackenzie Potter gained valuable experience through various internships and roles in social media and marketing. She worked as a Social Media + Creative Direction Intern at twinflames for four months in 2022. Additionally, she interned at My Beachy Side as a Social Media + PR Intern in 2021 for five months. Mackenzie also held the position of Director of Social Media for Alpha Phi International Fraternity from 2020 to 2021, where she managed social media strategies in Pullman, Washington.
Educational Background
Mackenzie Potter earned her Bachelor's degree in Public Relations, Advertising, and Applied Communication from Washington State University - Edward R. Murrow College of Communication. She attended the university from 2018 to 2022. Prior to her university education, she completed her high school education at Seminole High School, where she received her High School Diploma from 2014 to 2018.
Skills and Responsibilities
In her role, Mackenzie Potter is responsible for capturing social media content at client events and collaborating with senior team members to support public relations campaigns and social media strategies. She integrates creative concepts with marketing briefs to ensure effective communication and engagement across social media platforms. Her ability to analyze performance metrics and adapt strategies accordingly contributes to the success of client campaigns.