Olivia Sowa
About Olivia Sowa
Olivia Sowa is a Senior Account Executive at Tractenberg & Co. in New York, with a background in marketing and content management, and experience in the beauty and fashion industries.
Current Role at Tractenberg & Co.
Olivia Sowa serves as a Senior Account Executive at Tractenberg & Co., a position she has held since 2021. In this role, she is responsible for managing client accounts and developing strategic marketing initiatives. Her experience in the beauty and fashion industries enhances her effectiveness in this position. Prior to becoming a Senior Account Executive, she worked at Tractenberg & Co. in various roles, including Associate Account Executive and Content Manager.
Previous Experience at Tractenberg & Co.
Olivia Sowa has a comprehensive history with Tractenberg & Co., where she worked in multiple capacities. She began as an Assistant Account Executive from 2019 to 2020, followed by a role as Content Manager for two months in 2020, and then as Associate Account Executive for eight months in 2020 to 2021. This progression reflects her growing expertise in account management and content strategy within the organization.
Experience at GIRLS' LIFE Magazine
Since 2020, Olivia Sowa has been employed as a Marketing and Content Assistant at GIRLS' LIFE magazine. In this role, she focuses on marketing strategies and content creation, leveraging her skills in Instagram marketing and photo editing software. Her work at the magazine complements her background in public relations and enhances her capabilities in the beauty and fashion sectors.
Educational Background
Olivia Sowa studied at Lehigh University, where she earned a Bachelor's degree in Political Science, Business, and Psychology from 2015 to 2019. She also attended Moorestown Friends School from 2000 to 2015, completing 15 years of education. This academic foundation supports her professional endeavors in marketing and public relations.
Skills and Expertise
Olivia Sowa possesses expertise in Instagram marketing, which is particularly relevant in the beauty and fashion industries. She is skilled in photo editing software, including Adobe Photoshop, which aids her in content creation. Additionally, her strong background in event planning is essential for executing successful public relations campaigns.