TRAY
TRAY offers a versatile cloud-based POS system that supports both new and legacy hardware, serving over 1,600 restaurants and featuring a range of solutions including self-service kiosks, online ordering, and enterprise menu management.
Cloud-Based POS System
TRAY offers a cloud-based POS system that functions on both new and legacy hardware, eliminating the need for on-premise servers or controllers. The system is hardware and processor-independent, capable of running on Android-based hardware as well as legacy x86 platforms. This system supports any credit card processor and includes a fully automatic offline mode, ensuring seamless operations. TRAY's POS can be deployed on tablets or handhelds and features EMV integration for fast tableside transactions.
Self-Service Kiosk Platform
TRAY provides a self-service kiosk platform designed to handle higher transaction volumes while reducing labor costs. Their kiosks can quickly configure devices for self-service and are capable of being deployed on dedicated hardware or converted from existing POS terminals. The platform supports both bump bars and touchscreens for user versatility. TRAY's kiosks have been shown to increase sales by 18-22% and the company brings over 10 years of experience in self-service technology to the table.
Enterprise Menu Management
TRAY features an Enterprise Menu Management system that allows for comprehensive control over products, prices, promotions, and menu aspects from a centralized location. This system is particularly useful for franchise businesses to track sales, monitor inventory, and analyze performance metrics efficiently. The system's robustness ensures seamless integration and easy updates, allowing businesses to stay agile and responsive to market demands.
Integration Capabilities
TRAY boasts over 20 hardware integrations and more than 50 software integrations. Their platform works with a wide range of credit card processors and supports sticky label printers for kitchen operations. The system includes a highly configurable Kitchen Display System (KDS) that continues to function even when the cloud is down. These integrations make TRAY's platform versatile and capable of meeting diverse customer needs.
Market Presence and Partnerships
TRAY serves over 1,600 restaurants with its cloud-based POS system, including a multi-year deal with IHOP restaurants in the US. The company has also entered into a partnership agreement with Alraedah Digital Solutions to expand into the MENA region. These partnerships highlight TRAY's strong market presence and commitment to growth. Their systems support online ordering and delivery, integrated with online platforms or built-in mobile/web ordering to maximize convenience for customers.