Trendpop
Trendpop, formerly known as StreamReport, is a B2B analytics company based in San Francisco that specializes in real-time trend discovery and analysis in short-form video marketing.
Services
Trendpop provides a powerful analytics platform that helps users discover emerging trends in short-form video marketing. Primarily serving the music industry, agencies, and brands, it offers a variety of services including tracking and growing awareness, crafting successful influencer campaigns, and identifying the right creators for brands. Trendpop's platform is utilized by marketing and A&R professionals to help artists achieve viral success on TikTok. Additionally, Trendpop offers a free trial for new users looking to test its capabilities.
History
Trendpop, originally known as StreamReport, is a Y-Combinator W21 batch alum. In January 2022, the company was acquired by Collab. Throughout its development, Trendpop has established itself as a leading analytics provider in the B2B sector, specifically targeting trends in the short-form video landscape. Over the years, they've analyzed over a billion social video posts using state-of-the-art algorithms to provide actionable insights for their clients.
Industry
Trendpop operates in the B2B sector, with a specific focus on analytics within short-form video marketing. The company specializes in helping businesses discover real-time trends. Its services are especially valuable for the music industry, digital marketing agencies, and brands looking to improve their social media strategies. Trendpop's expansion plans include new market entries in film, television, beauty, and direct-to-consumer (DTC) eCommerce industries.
Clients and Trust
Trendpop is trusted by a range of high-profile clients including Atlantic Records, Voodoo, First & First Consulting, Adobe, and United Talent Agency. These companies utilize Trendpop's analytics to optimize their TikTok marketing programs, track and grow brand awareness, and identify top influencers. By analyzing two million new social media posts daily, Trendpop provides data-driven insights that support their clients' marketing objectives.