trendup
Trendup, formerly known as Thumbnail Game, is a B2B company specializing in micro-influencer marketing automation and AI-driven content optimization to enhance ROI.
Services
trendup offers end-to-end micro-influencer management designed to drive conversion and produce high ROI. The services include AI analysis of creators' past content, niche focus, and audience insights to generate resonating content. The company collaborates with influencers aligned with client niches to ensure maximum ROI and develops sustained partnerships with creators. Additionally, trendup automates PR package outreach to tens of thousands of influencers, thereby exposing products to millions of potential customers. Another key service is tracking the performance of every post about the brand in one place, enabling evaluation of ROI for each influencer and post.
AI-Powered Marketing Solutions
One of trendup's main features is the AI-powered TikTok DM management, which automatically handles reading and responding to DMs, comments, and videos. This includes providing insights into customer feedback, allowing brands to respond to customers' thoughts and feedback on products. The platform also automatically discovers tens of thousands of influencers in client-specified niches with targeted engagement rates. This AI-driven approach helps users to automate their TikTok marketing and interact with customers directly, making it easier to manage extensive outreach efforts at scale.
Micro-Influencer Management
trendup specializes in micro-influencer management at scale. The platform provides a Customer Relationship Management (CRM) system specifically for discovering and partnering with micro-influencers. Users can reach and partner with over 10,000 creators in specific niches. The service automates the process of micro-influencer discovery and partnerships, ensuring that brands can leverage the highest ROI by partnering with small influencers with passionate audiences. This niche-focused approach enhances the efficacy of marketing efforts and maximizes the return on investment.
Automated Video Content Generation
For brands looking to enhance their video marketing strategy, trendup offers several automated tools. The platform includes a video idea generator optimized for virality using over 1 million real-time viral video data points. Additionally, there is a video hook generator that utilizes the same extensive dataset to create engaging content hooks. Another valuable tool provided is the short-form video guide generator, aimed at assisting brands in producing impactful and engaging short-form videos. These tools help brands to create content that resonates with their target audience and drives engagement.
Company Overview
trendup, previously known as Thumbnail Game, is located in Irvine, CA, USA, and operates primarily in the B2B industry. As part of the Y-Combinator batch S23, the company focuses on providing high ROI influencer marketing by collaborating with micro-influencers. The platform facilitates automated marketing processes, making it easier for brands to manage influencer partnerships and customer interactions. Operating in regions such as the United States, America/Canada, and fully remote areas, trendup enables brands to implement large-scale influencer marketing campaigns efficiently.