Tribe Dynamics
Tribe Dynamics provides an influencer marketing analytics platform, offering solutions for brands to measure and scale digital earned media. Founded in 2012, the company merged with CreatorIQ in 2021, expanding its global presence and team.
Influencer Marketing Analytics Platform
Tribe Dynamics provides a comprehensive influencer marketing analytics platform designed specifically for brands, retailers, and agencies. This platform caters to various industries, including beauty and entertainment. Leveraging powerful analytics tools, it helps brands drive and measure high-impact digital earned media on a large scale.
Earned Media Value (EMV) Metric
An important feature of Tribe Dynamics is their proprietary Earned Media Value (EMV) metric. This tool allows brands to measure the value of third-party digital content created about them, providing insights crucial for assessing the impact and reach of their influencer marketing efforts.
Founding and Expansion with CreatorIQ
Founded in 2012, shortly after Instagram's launch, Tribe Dynamics was created to support beauty, fashion, and lifestyle brands. In late 2021, the company joined forces with CreatorIQ, expanding to a team of over 325 members across various global locations, including San Francisco, London, New York, Seattle, and Portland.
Global Presence and Key Locations
Tribe Dynamics operates offices in several major cities worldwide, ensuring a robust global presence. Key locations include San Francisco, Los Angeles, London, New York, Seattle, and Portland, facilitating closer collaboration with clients and a better understanding of regional markets.
Resources and Certification Programs
Tribe Dynamics provides a wealth of resources to support and educate their clients. These include case studies and research reports that offer insights into influencer marketing trends, as well as a training and certification program to help brands and agencies enhance their influencer marketing strategies.