TripleLift
TripleLift provides a variety of premium ad formats, including Online Video, Connected TV (CTV), Display, and Native ads, and offers advanced targeting solutions leveraging first-party data and AI.
TripleLift Services
TripleLift offers a variety of premium ad formats tailored to enhance brand engagement across multiple platforms. These include Online Video, Connected TV (CTV), Display, and Native ads. The company's suite of solutions encompasses Branded Video, designed for brand awareness, and In-Stream Video formats, which engage viewers around their content. Additionally, their High Impact Video Experience aims to improve brand recall and perception.
Connected TV (CTV) Advertising Solutions
TripleLift provides comprehensive CTV advertising solutions to deliver premium video programmatically across top networks and streaming services. Their formats include Split Screen CTV, which captures attention during natural narrative breaks, and Dynamic Overlay CTV, enhancing lower-third real estate. They also offer Product Spotlight CTV to combat creative fatigue and QR Spot CTV for interactive viewer engagement. These solutions are designed to deliver compelling and non-disruptive ad experiences.
Display and Native Ad Formats from TripleLift
TripleLift's display ad formats drive efficient traffic by placing brands on elite publisher sites. Their offerings include Cinemagraph ads that capture attention with subtle movement and Image ads that integrate brand visuals directly into the publisher's feed. Scroll ads showcase up to three images that change with user movement, while Window ads follow users as they scroll. Other formats include Carousel ads for showcasing multiple products, Reveal ads for additional information, and FDA-compliant Pharma ads with a non-intrusive scrolling section.
TripleLift's Advanced Targeting Solutions
TripleLift Audiences is a robust targeting solution leveraging first-party data to replace third-party cookies. Powered by the 1plusX platform, it uses AI to build cross-site audiences at the content level. This solution works in any browser environment, regardless of the presence of an ID, and can find exact customer matches based on RampID or ID5 IDs. Available in the US, TripleLift Audiences is expected to roll out in Australia, Canada, France, Germany, and the UK.
TripleLift Diversity and Certification Initiatives
TripleLift is committed to supporting diverse communities through initiatives like the Underrepresented Voices Deal and Diversity Tentpole Packages. The company is certified by the National Minority Supplier Development Council (NMSDC) as a minority-owned business and is recognized by the Association of National Advertisers (ANA) as a diverse supplier. They are also registered in the MAVEN database, a tool for verifying ownership and tracking spend with diverse media vendors.