True Fit
True Fit is an AI-driven platform with 80 million active users that helps retailers boost conversion rates and reduce returns through personalized fit recommendations, serving 29,000 brands and 21 billion product detail pages annually.
Company Overview
True Fit is an AI-driven platform with 80 million active users and partnerships with 29,000 brands. Known for its extensive reach, True Fit annually serves 21 billion product detail pages (PDPs). The company's offerings are designed to boost conversion rates and reduce returns for retailers. It provides a 2% average increase in site-wide conversion rates and a 4.5% average increase in site-wide revenue per session (RPS). Trusted by hundreds of retailers and thousands of brands, True Fit ensures fit guidance for every body, every size, and every brand.
AI Fit Recommendations
True Fit’s platform is renowned for its precise AI fit recommendations, available for menswear, womenswear, kidswear, footwear, swimwear, intimates, petite, and plus sizes. Leveraging the world’s largest fashion data set, True Fit’s Fashion Genome, the platform significantly reduces size bracketing returns by up to 40%. Retailers can integrate True Fit’s platform into their sites in just minutes, and it supports international size systems, making it adaptable for global markets.
Shopify Partnership
True Fit partners with Shopify to deliver AI-driven fit guidance to merchants of all sizes. The Shopify package from True Fit includes product-fit advice, personalized fit recommendations, performance analytics, and virtual support. This comprehensive solution helps merchants enhance customer satisfaction and reduce return rates. The integration with Shopify aims to make fit guidance accessible and straightforward for online retailers, fostering greater customer loyalty and boosting sales.
Global Reach and Customization
True Fit supports sizing and languages in more than 45 countries, enabling retailers to expand into new markets seamlessly. The platform is designed to grow with retail partners, offering various pricing and feature packages tailored to different business needs. True Fit's Sliding Scale of Personalization solution offers fit guidance that ranges from zero-click to full personalization, ensuring a tailored fit recommendation experience for every shopper.
Performance Analytics
True Fit’s platform includes on-demand analytics dashboards that provide insights into performance and shopper behavior. These dashboards enable retailers to make data-driven decisions and optimize their offerings. By tracking key metrics and shopper interactions, retailers can better understand customer preferences and improve the shopping experience.