True Link, based in San Francisco and operating remotely, is a fintech company specializing in protective financial services for vulnerable populations, including elders and individuals with disabilities.

Company Overview

True Link, founded in November 2012, is a fintech company based in San Francisco, CA, USA, with additional remote operations. The team consists of 100 employees specialized in providing financial services designed to support vulnerable populations, including elders, people with disabilities, and those in recovery.

History and Milestones

True Link was founded in November 2012 and launched its first product in August 2013. It was part of the Y-Combinator batch S13. Over the years, True Link has been recognized for its significant impact on the communities it serves, particularly in providing financial protection and support for caregivers and their clients.

Products and Services

True Link offers a range of financial services, most notably the True Link Visa card. This card is designed to help care agencies, caregivers, and their clients manage spending and prevent fraud. In addition, True Link provides investment management and trust administration services tailored to the needs of vulnerable elders, people with disabilities, those in recovery, their families, and professional caregivers. The company also offers a resource center with a blog, a demo request option, and a comprehensive FAQ section.

Customer Impact and Feedback

True Link has received positive feedback from its customers, who have credited the company with significant personal and financial improvements. Statements from users include 'Your company saved my marriage,' 'If not for True Link my Son would have returned to substance use,' and 'This is the single best product I have ever experienced.' These testimonials highlight the impact of True Link's services in enhancing financial security and well-being for vulnerable populations.

Service Regions

True Link primarily serves clients in the United States of America and Canada, with a fully remote operational model. This allows True Link to effectively support a wide range of clients, from vulnerable elders to people in recovery, extending their services to families and professional caregivers regardless of their location.

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