Twitter uses the t.co domain to protect users from harmful activity, provide value for developers, and highlight relevant Tweets.
Services
Twitter uses the t.co domain as part of its service offering to protect users from harmful activity. This service helps to ensure the safety and security of users by filtering out malicious content. Additionally, the t.co domain enhances the user experience through various protective measures.
Developer Ecosystem
Twitter provides value for the developer ecosystem through the t.co domain. By leveraging this domain, developers can create applications and integrations that enhance the functionality and utility of the Twitter platform. The t.co domain plays a crucial role in this ecosystem, facilitating secure and reliable interactions between developers and Twitter's services.
Content Relevancy
The t.co domain is used by Twitter as a quality signal for surfacing relevant and interesting Tweets. Through the use of this domain, Twitter can better identify and promote content that is engaging and valuable to its users. This helps in curating a feed that reflects the interests and preferences of users, making the platform more engaging.