Underknown
Underknown is a Webby award-winning digital media company that creates and publishes factual video content, reaching over 100 million young people monthly with shows available in 12 languages.
Company Overview
Underknown is a digital media company known for its award-winning factual video content. The company's shows cater to over 100 million young viewers each month by simplifying complex topics through engaging short-form web series on social video platforms. Ranked among the top three factual media properties globally on social media by Tubular, Underknown's content is made by a diverse team of international creators and powered by cutting-edge technology.
Content Management and Distribution
Underknown utilizes an advanced video content management system (CMS) to manage, distribute, test, and measure its video content at scale. This CMS allows for efficient handling of a large volume of content, enabling the company to maintain high-quality production standards. The fully remote collaborative process facilitates quick and efficient content creation, with teams spanning 52 countries and 4 continents.
What If Show
Underknown's 'What If' show is a prominent series with over 65 million followers across social media platforms. It has been recognized with major accolades, including the Best Science & Education video series at the 24th annual Webby Awards and two Shorty Awards in 2021 for Best Use of Video and Audience Honor for Best Storytelling. With more than 430 episodes produced, 'What If' has garnered almost four billion minutes of watch time in just two years.
Other Popular Shows
Underknown has produced several other successful video series. 'How to Survive' launched in April 2020 and has since produced 550 episodes. 'Crazy Creatures' has reached 260 million people on Facebook. 'Your Body On' was launched in April 2021, adding to the diverse array of content. Additionally, 'Time Mission' allows viewers to explore historical scenarios and hypothetical situations.
Awards and Recognitions
Underknown has earned multiple awards, emphasizing its impact and quality. The Webby award-winning digital media company also won an RTDNA award with its LIVEMEDAID fundraiser for Doctors Without Borders. These accolades underscore Underknown’s commitment to delivering impactful, educational content through innovative digital media.