Union
Union is a creative agency known for its multi-channel marketing campaigns and award-winning creative work, recently acquired by Valtech to enhance its end-to-end marketing capabilities.
Services
Union specializes in creating and managing multi-channel marketing campaigns across diverse industries. These sectors include travel & tourism, health & wellness, utilities, mobility, financial services, retail, luxury, and B2B brands. They provide a comprehensive range of marketing solutions, from digital strategy and development to creative execution and performance analytics.
Notable Projects
Union has been involved in various high-impact projects, including creating two promotional videos for the launch of Bissell's battery-powered vacuum, the Tracer. They also developed an omnichannel campaign for Volvo Trucks to communicate the brand’s key messaging effectively across digital platforms. Additionally, Union produced a series of Keep It Simple videos for NRG, achieving 3.4 million video impressions and 2.2 million views in under two months.
Partnerships
Union has partnered with several reputable organizations to enhance brand experiences and infrastructure. They collaborated with Randolph Community College to add a state-of-the-art medical building to the campus. Additionally, Union built seven websites for National Gypsum and partnered with the Charlotte Regional Visitors’ Authority to redesign their website, Charlotte’s Got A Lot, leading to a 49% increase in sessions and a 35% uplift in conversion rates for onsite goal completions.
History
Union's history is marked by a series of successful collaborations and innovative projects. Recently, Valtech acquired Union, aiming to scale their end-to-end creative and performance marketing capabilities. This acquisition highlights Union’s commitment to growth and strengthening its service offerings.