Unitea
Unitea is an engage-to-earn platform that incentivizes fan loyalty through artist-focused rewards and experiences, allowing users to earn and redeem Karma points for exclusive perks.
Company Overview
Unitea is an engage-to-earn platform that incentivizes fan loyalty through artist-focused rewards and experiences. Users can earn Karma points by engaging with music from their favorite artists using the Unitea app. These points can be redeemed for exclusive rewards, including artist meetups, backstage passes, VIP travel packages, and signed merchandise. Unitea has partnered with numerous festivals and events to enhance fan experiences.
Services
Unitea offers a range of services designed to enhance fan engagement and loyalty. Users can earn Karma points by listening to their favorite music through the app. The platform provides augmented reality filters and objects from various artists. Unitea also enables the creation of 'Crews,' which are groups centered around artists and events that allow users to share music and earn Karma points. Another key feature is the ability to sync streaming services like Spotify and Apple Music with the Unitea app.
Rewards and Experiences
Unitea allows users to redeem Karma points for a variety of exclusive rewards and experiences. Rewards include unique artist meetups, backstage experiences, VIP travel packages, guest list passes to shows and festivals, and signed merchandise. Unitea has a marketplace where users can browse and select from these rewards. Additionally, through partnerships with artists, the platform offers a mix of physical, digital, and experiential rewards.
Partnerships and Collaborations
Unitea has established partnerships with multiple festivals and events, including Ultra, Resonate Suwanee, Hulaween, Imagine Music Festival, Cascade Equinox, Dirtybird CampINN, and Breakaway Festivals. These collaborations enhance the rewards and experiences available to users. Unitea has also teamed up with Conscious Alliance to allow Karma points to be redeemed for donations to Stop AAPI Hate and provide meals to families in need. The platform frequently partners with artists to create unique experiences for fans.
Fan Engagement Features
Unitea offers features focused on enhancing fan engagement. Users can create custom festival schedules and join official festival crew chats for updates and information. The platform also provides real-time actionable insights into fan data for artists. Users are kept informed about new rewards and experiences through a reward release calendar. Unitea allows fans to interact with artist-specific content and join communities around their favorite music and events.