Kristen Boyne Popelmayer
About Kristen Boyne Popelmayer
Kristen Boyne Popelmayer serves as the Chief Marketing and Communications Officer at United Way of Greater Cleveland, where she has worked since 2023. She has extensive experience in brand strategy and communications, having held various roles in organizations such as The MetroHealth System and The J.M. Smucker Company.
Current Role at United Way of Greater Cleveland
Kristen Boyne Popelmayer serves as the Chief Marketing and Communications Officer at United Way of Greater Cleveland. She has held this position since 2023, contributing to the organization's marketing and communication strategies in a hybrid work environment. Her role involves overseeing brand management and communication initiatives to enhance the organization's visibility and community engagement.
Previous Experience at United Way of Greater Cleveland
Prior to her current role, Kristen worked at United Way of Greater Cleveland as the Director of Brand Experience from 2021 to 2022. She also served as the Interim Vice President of Marketing and Brand Strategy from 2022 to 2023. During her tenure, she focused on enhancing the organization's brand identity and communication efforts.
Career at The MetroHealth System
Kristen Boyne Popelmayer held multiple positions at The MetroHealth System in Cleveland, Ohio. She worked as the Manager of Development Communications from 2009 to 2012, followed by her role as Manager of Marketing Support from 2012 to 2013. From 2013 to 2019, she served as the Manager of Brand Strategy and Advertising, where she developed brand collateral and coordinated major brand studies to assess market perceptions.
Educational Background
Kristen holds a Master of Nonprofit Organizations from Case Western Reserve University, which she completed from 2006 to 2010. Additionally, she earned a Bachelor of Arts degree in Corporate Communications, English Writing, and Spanish from Walsh University, studying there from 2001 to 2005. Her educational background supports her expertise in marketing and communications within nonprofit and healthcare sectors.
Experience at The J.M. Smucker Company
Kristen worked at The J.M. Smucker Company as an Assistant Brand Manager for Dunkin' Coffee from 2019 to 2020. In this role, she played a significant part in the rebranding efforts of Dunkin' Donuts to Dunkin', focusing on updating product romance copy and authoring the Dunkin' at Home Brand Book, which provided guidelines for brand expression in retail.