Universal Promotions
Universal Promotions specializes in sweepstakes administration, digital marketing, and customer incentive programs, offering a range of services to connect companies with their customers and build brand awareness.
Services
Universal Promotions specializes in sweepstakes administration and digital & relationship marketing. The company offers a variety of sweepstakes administration services, including rules and fulfillment for both United States and Canadian sweepstakes. Additionally, they provide services such as social media sweepstakes, online sweepstakes, loyalty card sweepstakes, in-store sweepstakes, recipe and cooking contests, and prize fulfillment. Universal Promotions also develops, implements, and manages loyalty and customer incentive programs. They offer digital marketing services including content marketing, email marketing, social media marketing, marketing automation, and pay-per-click (PPC). The company further provides data management services for consumer sweepstakes and customer rewards programs.
Sweepstakes Campaigns
Universal Promotions has executed various successful sweepstakes campaigns. Examples include the Happy Little Holiday Sweeps, Trip for 2 to Las Vegas, and Sizzle in the City. They also partnered with Weis Markets for the Hello to Our Heroes Sweepstakes, which focused on social media engagement and holiday messages for military personnel. These campaigns have helped companies connect with their customers, drive sales, and build brand awareness.
Cause Marketing Programs
Universal Promotions focuses on cause marketing programs that address issues such as education, animal welfare, and hunger relief. Notable programs include the ShopRite for Education program, a customizable cause marketing product for supermarkets, and the Register Tapes for Education program, which has donated over $200,000,000 to schools nationwide. The company also created the Paws Power program to inspire loyalty among pet owners and support animal welfare organizations. Another initiative is the Giving Globes program, which helps non-profit organizations earn funds through the sale of handcrafted glass ornaments.
Procurement and Fulfillment
Universal Promotions handles procurement and fulfillment services, sourcing and shipping promotional items across the United States and Canada. They operate a call and chat center to interact with customers, process requests, and answer questions. This ensures efficient, timely delivery of promotional materials and prizes to both the companies they work with and their customers.
History
For over 30 years, Universal Promotions has been helping companies connect with their customers, drive sales, and build brand awareness through innovative marketing solutions. Their experience spans various industries, and their services have evolved with the changing landscape of digital marketing and customer engagement. The company’s longstanding commitment to excellence has established them as a reliable partner in sweepstakes administration and marketing services.